Friday, August 21, 2009

Independent publishers' days are numbered

In yesterday's post I wrote that most current eBooks are simple text, whereas multimedia eBooks are the real future. Since everything is in transition, know that I do believe there is a large market for text eBooks. I'm just pointing out that eBooks are becoming mainstream, so if you want to be on the leading edge, you have to go out further. Text eBooks will become the dominant force over the next few years. But what about beyond that?

We know the story. When radio came out, people said newspapers were dead. When television came out, radio was a goner. Now that movies over the internet are becoming more popular, broadcast and cable television will lose the spotlight.

You might be inclined to say that none of the obsolescent media have gone away. Although that is true on the surface, the fact is that their value has been eroded. Which is cheaper advertisement today, not counting production costs: three minutes of radio or television?

In terms of production costs, those has gone through the roof. When you add pictures to sound, the cost goes up. Likewise, when you add video to eBooks, the costs will rise.

Although anyone today can compose a novel and place it up for sale as an eBook all by themselves, collaboration is the key to greater works. Do you want to have nice photos, video, or the programming required for interaction? Here is where the networker or larger publisher will have the advantage. Greater investment will be required for the future's interactive multimedia. Publishers will have to hire the talent or contract for it. If independent publishing means an individual doing it all, they'll be left behind.

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