Tuesday, November 2, 2010

Help other publishers

Publishing is not a zero-sum game.  If a customer were to only purchase one product (book, song, etc.) in their lifetime, then yes, that customer would no longer be available for any other publisher or vendor.  But it doesn't work that way, of course.

We all know that consumers consume, and some of them do it quite often and in mass quantities.  However, what they consume and how they consume it is fickle.  There was a time when consuming media meant a newspaper or a book.  Times have shifted toward multi-media information from the internet, electronically printed books, audio books, movies, etc.  So help generate a feeding frenzy for what you have now.

What this means is that as a publisher of a particular media type or genre, it behooves you to embrace your competitors!  If everyone but you abandons a field, you are alone, so you surely do not want your customers leaving your area of interest.

Seek out your competitors and start communicating.  Perhaps you could team up to develop a convention or even a #tweetchat.  When you brainstorm with your competitors new comrades, you will come up with many ways to target this common market that can be mutually beneficial.

Don't think that you have to "go it alone," as that is not the best way of doing it.

I'd love to hear your experiences of working with other publishers.

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